{Hermès' Success Has Been Driven by Scarcity

While a lot of deluxe brand names drive exposure with social media marketing, star partnerships and style programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its main items haven't changed a lot in years; it does not have TikTok, and doesn't provide celebs complimentary purs

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